The time is nearing for Historic U.S. 21 to fill with shoppers looking for a good bargain, or a rare collectible, as organizers from Wytheville, Virginia, to Harmony, North Carolina, gear up for the fourth annual U.S. 21 Road Market.
The market, which is more than 100 miles long, will allow shoppers to travel and stop at numerous parking lots, homes and businesses which will be the site of yard sales, antique and collectible sales, and festivals. This year’s event will be July 28-30.
Business leader D.W. Miles of Sparta founded the event, working with tourism officials at each of the towns located along the 100-plus-mile route of the former Lakes to Florida route. As part of a Take a Break from the Interstate campaign, the goal is to pull traffic off of I-77 and boost the economies of the small towns along the route.
“Not only is the road market directly responsible for thousands of monetary transactions, but it also gives the towns and residents along the route a sense of community,” Miles said in a release about this year’s event.
The multi-state road market passes through seven counties and almost a dozen small towns, and continues to grow in the number of vendors and shoppers each year.
In Elkin, where a permit and fee are typically required to set up a sale in a parking lot, the town commissioners voted June 12 to not only waive the permit and fee for the 2017 event, but to waive it for the weekend of the U.S. 21 Road Market every year going forward.
A number of sales can be found in the region, through State Road, Elkin, Jonesville, Yadkinville and in between. With businesses and property owners along the route working with those off the route who want to rent a space to set up and sale for the weekend.
“It brings thousands of people to the region,” said Laura Gaylord, Main Street and community manager for Elkin. “Because there are very few hotels along the route, everyone is being directed to Elkin and Jonesville.
“It is growing, and is getting lot more attention each year,” she added of the road market.
Those interested in learning more about the U.S. 21 Road Market can visit http://www.takeabreakfromtheinterstate.com/us-21-road-market.html.
Wendy Byerly Wood may be reached at 336-258-4035 or on Twitter @wendywoodeditor.