Last updated: July 01. 2014 2:20PM - 322 Views
By Kitsey E. Burns kburns@civitasmedia.com



Holly Lamm, business development manager of The Yadkin Ripple, presents the winning certificate for the MyOwnYadkinville.com service partner campaign to Jan Hicks of the Friends of the East Bend Library.
Holly Lamm, business development manager of The Yadkin Ripple, presents the winning certificate for the MyOwnYadkinville.com service partner campaign to Jan Hicks of the Friends of the East Bend Library.
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The Friends of the East Bend Library claimed the top prize in a nonprofit campaign held by Civitas Media as part of the launch of it news site MyOwnYadkinville.com. A breakfast was held last Thursday at the Yadkin Cultural Arts Center in honor of all the nominees.


The MyOwn Community Service Partner Campaign was held in conjunction with the new community website — MyOwnYadkinville.com — that was launched by the The Yadkin Ripple in April, thanks to the sponsorship of Yadtel.


Local nonprofits were nominated for the campaign, and then area residents had a chance to vote on which nonprofit they wanted to receive $2,500 in free advertising, with the option for an additional $2,500 in advertising provided the nonprofit could match it. The total advertising for the winner could be as much as $7,500.


Holly Lamm, business development manager of The Yadkin Ripple, welcomed attendees and thanked all the nominess for their participation in the competition.


“Nonprofits provide an important service in the community and we see that and we wanted to recognize that and offer advertising for that,” Lamm said. “I’m very proud and exicted to be the one to give away the $2,500 today.”


Wendy Byerly Wood, content manager of The Yadkin Ripple, said she hopes that members of the nonprofit groups and the community at large would embrace and participate on the MyOwnYadkinville site.


“It gives the community a chance to share your stories, pictures, recipes and blogs and more,” Wood said. “The whole idea is to bring the community together as one.”


Wood regognized program sponsor Yadtel and said that Civitas Media was grateful for the support from Yadtel that made it possible to hold the nonprofit campaign.


Representatives from each of the nominated organizations — the Yadkin Humane Society, New Hope Pregnancy Care Center, Yadkin County United Fund and Friends of the East Bend Library — were introduced and presented with a special certificate of recognition.


In a surprise annoucement, Lamm said that all the nominated organizations would be eligible for a matching amount of advertising dollars up to $2,500.


“I’m excited about this, it wasn’t part of the initial program so I’m really glad we get to offer this too so that everyone has a chance to promote their programs,” Lamm said.


Jan and Archie Hicks from the Friends of the East Bend Library board said they were excited about winning and look forward to being able to promote library events.


“We’d like to thank all the sponsors, Civitas Media and all of the fans of East Bend library who voted every day and giving their support,” Hicks said. “They’ve always been there to support the library. We hope that this prize will help us get the word out about library programs, Friends of the Library events and emphasize the importance of the library in the community.”


The new MyOwn Community Websites allow readers, schools, community organizations, local governments and others to post their favorite photographs, such as vacation or sports photos; share upcoming events, such as Scout meetings and bake sales; and even write your own blog.


 
 
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