The Starmount High School’s Sports and Entertainment (SEM) classes went on a tour of WXII in Winston-Salem. This field trip was hosted by WXII’s Assistant Creative Services Director Nate Todd (a Forbush alumni) and the Creative Services Director Mike Leach.
The SEM students had the opportunity to observe live, the noon newscast that day and were able to meet anchors Margaret Johnson, Cameron Kent and weatherman Brian Slocum. The tour included going to the master control room, production room, editing room, seeing where the marketing personnel work, and visiting the mobile trucks/vans. In addition, these students were given the inside scoop of how “High School Playbook” was started and where it is filmed at the station.
Students were given the chance to ask any questions. Todd and Leach gladly answered these questions to give more insight into what they do on a day-to-day basis.
The SEM students were asked to reflect on their experience at WXII. This is an excerpt from one of the students:
“This field trip was fun and interesting. I learned how important marketing is to this company, because advertisements are where they make their money. It was amazing to see what goes on behind the scenes of a live news broadcast. There are a lot of things you wouldn’t know without going there. My favorite thing about the field trip was watching the live newscast.”
According to their teacher Melanie Matthews, “Students need to see firsthand how marketing plays an important role in our society today. This exposure gives relevance to what the students are learning in class. Field trips like this one are vital to the education of our students.”